We've definitely seen an upswing in longer-form ads," said Matt Miller, president and CEO, AICP. "While advertisers are looking for efficiencies in short-format/multiple platforms, they are also looking for new ways to engage consumers. ... One way to do that is through short films and fun pieces that create awareness of the brand, and reward consumers.

Perfect!

Inspired by this piece in the Guardian, in which several successful fiction writers (including Elmore Leonard, Margaret Atwood, and Jonathan Franzen) give their ten rules for writing fiction, here are my ten rules for food blogging. (I hope my other senior food blogging colleagues write their own ten rules too.)

Pretty nice list and well-written for food bloggers.

Sweet - I like this one. Don't know what to do with it.

Great post from @dmscott about UCG content. Love this video.

“Content” isn’t just about being online. I had a conversation with Bill Glazer recently (he’s Dan Kennedy’s business partner), and he believes passionately that every business needs to send a paper newsletter to existing customers, to build loyalty and better repeat business.

This is an old post but has some easy to comprehend ideas in the list.

Fifth Period Is FacebookWhy schools should stop blocking social network sites.

I agree.

Really smart.

I've seen these kind of 10 Ten Business Card idea posts before. Somehow, I can't stop checking them out.

I was still shocked and appalled as to how ten C-Level Execs navigated to my site. They all knew the url. It’s five letters. It’s the company name. Yet, they didn’t type the address into their browser. Instead, they navigated to Google (which was the homepage for most. Google, not iGoogle, mind you), typed our FULL url, xxxxx.com, into Google search and then clicked on the PAID link. I kept my mouth shut, but I wanted to shake them and say, “Hello! You are wasting my marketing dollars!”

Via Blog Search: Great anecdote about watchin C-Level executives waste money by clicking their own paid results in Google.

Procter & Gamble’s Pampers brand is running an interesting 12 part series of webisodes called “a parent is born” which is supported by a pretty big digital campaign at the moment. It’s great to see brands like this creating digital spaces and engaging campaigns for what used to be the forgotten market with parents online…

What do you think of this strategy?
Via Email from Brett.