tpldrew’s posterous

I've seen these kind of 10 Ten Business Card idea posts before. Somehow, I can't stop checking them out.

I was still shocked and appalled as to how ten C-Level Execs navigated to my site. They all knew the url. It’s five letters. It’s the company name. Yet, they didn’t type the address into their browser. Instead, they navigated to Google (which was the homepage for most. Google, not iGoogle, mind you), typed our FULL url, xxxxx.com, into Google search and then clicked on the PAID link. I kept my mouth shut, but I wanted to shake them and say, “Hello! You are wasting my marketing dollars!”

Via Blog Search: Great anecdote about watchin C-Level executives waste money by clicking their own paid results in Google.

Procter & Gamble’s Pampers brand is running an interesting 12 part series of webisodes called “a parent is born” which is supported by a pretty big digital campaign at the moment. It’s great to see brands like this creating digital spaces and engaging campaigns for what used to be the forgotten market with parents online…

What do you think of this strategy?
Via Email from Brett.

Sent to me via email: Bob Oakley's use of the new web universe model - with SEXY graphics!

Here's a sampling from the food criticism smorgasbord of summer 2009: Some 1.3 million people have signed on to follow Martha Stewart's tweets about condensed recipes for bruschetta and rack of lamb as well as about tomato blight in her garden and a fiery car crash near her property. Meanwhile, Travel Channel star Anthony Bourdain rants on his popular blog about "blissed out St. Alice" Waters, one of the nation's most vocal proponents of locally grown, organic food. As for food critics, some big names, including The New York Times' (NYT) Amanda Hesser and Gael Greene, formerly of ~ magazine, are turning to blogs and Twitter to promote themselves, trading some of the elitism of the country's culinary and media capital to join the faster-paced, less rarefied cadences of food conversations on the Web. Hesser's new Web site, Food52, is tapping readers' recipes to assemble a cookbook.

The rise of the Amateur Influencer at work.

Media brands are jumping onto the iPhone. USA Today? There’s an app for that. “The Rachel Maddow Show”? “Entertainment Tonight”? Public radio? Yes, yes and yes, there are apps for those.

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An app from KCRW, a public radio station.

Now, if only there were an app that showed media companies how to make money on the iPhone.

Too True! Put your content on YouTube and you don't need to build your own app. That's my theory. I have APP overload!

Our thought was that we needed to build volume and then swing over to quality.

SpiralFrog on their growth strategy. No wonder it failed. Quality is far more important than quantity in the first three stages of growth.

Android pulls ahead of Windows Mobile - no surprise. Windows Mobile is awful!

Mr. Ridding said the site would add a new form of paid Web access next year involving micropayments for individual articles, something that Wall Street Journal executives are also said to be considering. That way readers would be able to buy individual articles in lieu of subscribing.

Seriously. Micropayments? Would you rather sell one locamotive or 1 Million ice cream cones?

It was pretty lonely out there for a while in paid land,” he said last week. “But it has become pretty clear that advertising alone is not going to sustain online business models. Quality journalism has to be paid for.

Why not charge people to produce the content instead of consume the content?